Sport Marketing

A CRM system allows teams to manage data and relationships with fans, media partners and corporate partners Microsoft dynamics marketing  precision marketing offers customized benefits targeted to specific individuals based upon personal characteristics collected the organizations  customer database  3 goals: generate new fans, enlarge attendance and purchases fo current fan identification and passion  Viral marketing: network enhanced word of mouth  If individuals receive electronic communications with obvious personal benefits they will spontaneously pass the information on to others  reasons to participate in electronic word of mouth  inclusion - we want to forward emails or post messages as a way to maintain or add value to relationships  distinctiveness: we want to distinguish or differentiate ourselves to stand out by forwarding emails and posting messages which offer some economic, emotional or social benefit to others in our n...

teams are turning space into social space  cannibalize your existing business  standing room only stadiums - future trend  challenge for teams: primary vs secondary: 3rd party providers making more money than the team  flex pass: game, movie  season share:ahseasonshare.com Large market: always a winner: Dodgers Loser: UCLA  Double down when you are up : when you are a good team continue to innovate  works in Hollywood LA, Palo Alto, India  Offered in Canad, Mexico and US  BIRGing: publically associating yourself with a winning team  psychological continuum model allegiance - attachment - attraction - awarness  share of wallet - split up of percentage spending of entertainment budget