Sport Marketing

When new teams come to a city they create a buzz that brings people into the stadium. “Gary Wright, a former team executive and head of public relations who joined the Seahawks from the team’s inception, pointed to fans snapping up 59,000 season tickets in less than a month before the Seahawks had ever played a game” (Spanberg 2019 ¶ 13).  This illustrates the interest that fans initially have for a new team and this excitement comes from implementing marketing tactics to make fans feel like they have a group membership and can connect with their city through the team. The people quickly associated with the team because of the pride they have for their city and that they were the “chosen ones” by the NFL to have a team in “their city” and teams market to that feeling with terms like “our house”. This sense of pride leads fans to have deep passion for the team which leads them to participate in behaviors that they otherwise would not have done, such as painting their body or wearin...