Sport Marketing

machine-learning: how computers predict what is going to happen  how do they engage  companies sometimes target the wrong league  endemic: what you need to play the game  non-endemic: what you don't necessarily need to play the game  social analytics: geotargeting, localized affinity  what are the content themes talked about after a post is made  what programs do you use to gain access to get accurate social media listening?  what kind of false things may social media tell you?  how do you filter useful data  social media: builds brand awareness not necessarily sales  understand what to accomplish from the company through questions?  To filter out emotion: use other filters  know what data you need and decisions you are trying to make  enderstand: marketing and data analytics: know sample size KPI of an organization  throw in projects and skills, numbers, brands, achievments  michael goldma...