• machine-learning: how computers predict what is going to happen 
  • how do they engage 
  • companies sometimes target the wrong league 
  • endemic: what you need to play the game 
  • non-endemic: what you don't necessarily need to play the game 
  • social analytics: geotargeting, localized affinity 
  • what are the content themes talked about after a post is made 
  • what programs do you use to gain access to get accurate social media listening? 
  • what kind of false things may social media tell you? 
  • how do you filter useful data 
  • social media: builds brand awareness not necessarily sales 
  • understand what to accomplish from the company through questions? 
  • To filter out emotion: use other filters 
  • know what data you need and decisions you are trying to make 
  • enderstand: marketing and data analytics: know sample size KPI of an organization 
  • throw in projects and skills, numbers, brands, achievments 
  • michael goldman: hot chocolate and wine 
  • 5 levels of pricing: Ch6 
  • tickets 
  • concessions, merchandising and parking 
  • stadium advertising, sinage and experiences 
  • naming rights of stadiums, webpages, jerseys and events 
  • broadcast rights to events and games most important things to increase ticket revenue: stadium-quality 

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