Sport Marketing

   “A lot of this has been developed by the league around one weekend, so we’re going to have an NFL 100 weekend, and it’s going to be looking forward and looking back. We’re going to do something at a local high school, youth football level. We’re then going to announce our all-time team, and we’re going to have an event for them with the fan s at our stadium that same weekend. Then on game day we’re going to make a big splash.” (“NFL Roundtable: Industry stakeholders tackle opportunities, issues league faces in 100th season”,2019). To capitalize on the passion of the fans for the game many owners are putting together events for fans to interact with the team to facilitate experiences for the youth to identify with the team and the game. Illustrating the history of football gives a perspective to new fans to get to where it is today and for old fans it allows them to relive memories. Looking forward shows fans the exciting new things coming up. Through the weekend they will a...