When new teams come to a city they create a buzz that brings people into the stadium. “Gary Wright, a former team executive and head of public relations who joined the Seahawks from the team’s inception, pointed to fans snapping up 59,000 season tickets in less than a month before the Seahawks had ever played a game” (Spanberg 2019 ¶ 13).  This illustrates the interest that fans initially have for a new team and this excitement comes from implementing marketing tactics to make fans feel like they have a group membership and can connect with their city through the team. The people quickly associated with the team because of the pride they have for their city and that they were the “chosen ones” by the NFL to have a team in “their city” and teams market to that feeling with terms like “our house”. This sense of pride leads fans to have deep passion for the team which leads them to participate in behaviors that they otherwise would not have done, such as painting their body or wearing costumes in public. “As passionate fans we sometimes make self-serving attributions regarding how smart we were to support (or wager) for a particular winning team. We may also act as though we had something to do with the outcome of a game, attributing the team’s winning to ourselves.” ( Wakefield 2019 ¶ 68). This further enforces the feelings that fans have toward “their team”. Fans feel as though their support for the team helps the performance on the field or decisions that the team makes in the front office. This happens because the team has become a part of their identity. Another reason for people supporting their team is because the people are similar to them and that is something that people are attracted to, “More recent research confirms that we find those who are similar to us as attractive” ( Wakefield 2019 ¶ 31). This similarity that we find with those who are fans of the same team as us is because they are attractive because we think we are attractive.
























References
Spanberg, E. (2019, September 2). Expansion and relocation: From new franchises to moves in the night. Retrieved from https://www.sportsbusinessdaily.com/Journal/Issues/2019/09/02/Teams-and-League/Expansion-and-Relocation.aspx?hl=fan&sc=0
Wakefield, K. (2019, September 3). Membership. Retrieved from https://teamsportsmarketing.com/the-text/the-fan/chapter-2-fan-identification-passion/

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